About LION
LION is a premier bicoastal communications integration agency, established in 2018 by Juliana Pires Johnson. With a core focus on lifestyle, beauty, and fashion, we craft intelligent and adaptive strategies to amplify our clients' presence in the ever-evolving world of Public Relations, focusing on Media Relations, Influencer Marketing, Talent Relations, and Product Placement.
LION stays at the forefront of all emerging communication channels, ensuring our clients maintain a powerful and consistent presence across diverse platforms and audiences. Our holistic approach not only amplifies their voice but also consistently results in top-tier press coverage, market recognition, and frequent online viral moments.
Our Services
Media Relations
Digital Influencer Strategy & Execution | Earned & Paid
Talent Relations & VIP Product Placement
Pre & Post-Launch Brand Strategy
Brand Introduction to US Market
IRL & Virtual Events
About Juliana Pires Johnson
With two decades of expertise spanning Public Relations, Influencer Marketing, and Talent Relations, Juliana has orchestrated high-profile accounts for luxury giants like LOEWE and Vivienne Westwood, as well as groundbreaking lifestyle innovators like Solawave and Naturium. A fervent believer in the power of selling not just a product, but a lifestyle, Juliana emphasizes the essence and purpose behind every brand. Her unwavering commitment to the visionaries behind the brands inspired the inception of LION in 2018, a platform where she could fully invest her unparalleled passion and dedication. This commitment to excellence is echoed in LION's recent accolade: named as an honoree in PR Net's Next Gen Best Agencies of 2022.